 |
| Art > Wordmark > Color |
|
Color
The color palette is a key element, providing a strong visual link to the brand identity across a wide range of applications. Consistent use of the color palette helps build strong brand recognition. All materials and messages must use colors from the approved color palette to insure the consistency and integrity of the brand experience.
01 // Color Family
The horizontal wordmark with state is only to be used in a situation where the space is an extreme horizontal (i.e., lanyards, pencils, pens, a book spine, etc.)
PMS PMS PMS
647 7411 Black
C 100 C 0 C 0
M 56 M 35 M 0
Y 0 Y 69 Y 0
K 23 K 0 K 100
RGB RGB RGB
35,97,146 230,165,93 0,0,0
HEX HEX HEX
236192 E6A65D 000000
02 // Color of Wordmark on Different Background Colors
On a white background: wordmark in PMS Blue 647, or in black ONLY if it's being reproduced with black and white printing.
On black or colored background: wordmark should knock out to white or surprint in black if the background is very light, and in PMS Blue 647 if the background is PMS 741.
On a dark background only, the wordmark can also be PMS 7411.
|
|
|
|
|
|
|
|
